Glow Natural Wellness
Female physician-owned  ·  Bioidentical hormone restoration  ·  4.89★ from 391 reviews
Draft v3

For women who've been told "that's just part of getting older"

It has a name. It isn't “aging.” And a lubricant was never going to fix it.

Nearly every woman past 35 deals with some version of this. Only 4% ever get real help. What follows is the explanation the other 96% never got — from a female physician who lived it herself.

Sound familiar?

“Even putting on underwear is starting to hurt.”
“I cross my legs when I sneeze. I plan my day around bathrooms.”
“That's the third UTI this year. Cranberry juice isn't cutting it.”
“My husband reaches over and I go stiff — not because I don't want to. Because it hurts.”
“I told my doctor. She said, ‘That's normal at your age. Try a lubricant.’”
“I feel old, dried up, and anything but sexy. And I'm too embarrassed to say that out loud.”
4%

That's how many women ever get real help for this. The other 96% suffer in silence — not because it can't be fixed, but because nobody explained what's actually happening.

Reading time: about 8 minutes. Start with Dr. Michelle's story ↓

GLOW Below AM + PM · 3-month supply $19890-day money-back guarantee · Subscribe & Save available
Choose My GLOW Below
Dr. Michelle Sands, ND
Dr. Michelle Sands, ND — founder of Glow Natural Wellness. Female physician specializing in women's hormones for over a decade.

A note from Dr. Michelle

My embarrassing “down there” problem

Have you ever dealt with something so embarrassing you couldn't bring yourself to talk about it? I have.

For years I silently struggled with dryness, itching, and burning when I peed. I worried about leaking when I coughed or jumped. And sex? It couldn't have been further from my mind. I avoided it, because it hurt. I felt old, dried up, and anything but sexy.

Here's the part that should tell you how deep this taboo goes: I'm a physician who specializes in women's hormones. This is literally my job. And even I put it off, because the idea of going in for that exam made me cringe.

“If men's private parts dried up, shrank and itched as they aged, there would be a relief station in every public restroom. For women, the answer is: ‘Try a lubricant.’”

I'm also the woman who was told at twenty she'd never have children — primary ovarian failure, “the hormones of a fifty-five-year-old.” It took a decade of healing to prove them wrong; my son Paxton was born when I was forty-one. So I already knew, in my bones, that “there's nothing you can do” is almost never true. Your diagnosis is not your destiny.

When I read that only 4% of women ever get help for this, I stopped being embarrassed and got angry — on my own behalf, and on yours.

I already knew the science. Low-dose vaginal estrogen and DHEA have decades of research behind them. What didn't exist was a version that was clean, plant-based, and available without an appointment, an exam, a pharmacy lecture — or a tube full of petrochemicals.

So I made one. In my own kitchen, for myself first. I'll show it to you in a minute. But first you need to understand what's actually happening down there — because once you do, the fix becomes obvious.

It has a name: GSM

Your built-in moisturizer just retired.

Estrogen is the hormone that keeps the skin of the vagina, vulva and urethra thick, elastic and moist. Think of it as the sprinkler system under a lawn: as long as it's running, the grass stays green without you thinking about it.

Then — in perimenopause, after menopause, after childbirth, during extended breastfeeding, after chemotherapy — the sprinklers get shut off. Doctors call what happens next Genitourinary Syndrome of Menopause (GSM). It's one root cause behind the dryness, the burning, the UTIs, the leaks and the pain with intimacy.

And unlike hot flashes, which usually fade on their own, this one only gets worse if you ignore it.

This is why lubricants don't fix it. A lube is a glass of water poured on the grass at night. It adds slip for twenty minutes and does nothing about the thinning tissue, the pH shift, or the rebuild underneath. You're moisturizing a problem that was never about moisture. The lawn doesn't need more water on top — it needs the sprinklers back on.
Dr. Michelle Sands
“It might surprise you, but low-dose vaginal estrogen and DHEA are remarkably safe, highly effective, and result in significant enhancements in quality of life. Within 1–4 weeks, around 90% of women experience positive changes.”
DR. MICHELLE SANDS, ND

What happens, in order

1
Estrogen fallsYour built-in moisturizer clocks out. Local tissue stops getting the signal to rebuild collagen and elastin.
2
Tissue thins and driesLess natural lubrication, less elasticity. Itching, burning, chafing — even from underwear.
3
pH shiftsThe vaginal environment turns more alkaline. Good bacteria lose ground; irritation and infections show up where they never used to.
4
Support weakensThe urethra shortens and the tissue holding your bladder loses tone. Hello, leaks when you laugh.
5
Intimacy hurtsThin, dry tissue + friction = pain. So you avoid it. So it gets drier. The cycle feeds itself.

Talking about this should not be taboo

You had two options. Neither one was good.

Until now, a woman with these symptoms had two choices: the drugstore, or the cold clinical exam and a prescription cream made with petrochemicals. Dryness and atrophy are completely normal. They don't have to be your “norm.”

Option 1 · Drugstore lube / “moisturizer”Option 2 · Prescription estrogen creamThe third option
Addresses the root cause (hormone loss)Surface onlyYesLow-dose bioidentical estrogen or DHEA
Instant soothing relief~For minutesOften irritating at firstHyaluronic acid, vitamin E, shea, almond oil
Requires an appointment + examNoYesNo — from the privacy of your home
Free of petrochemicals, parabens, phthalates, BPAsRarelyRarelyPlant-based, certified organic ingredients
Formulated by a female physicianNoNoYes
Feels like skincare, not medicineStickyGreasy tube + applicatorAirless pump, no applicator, under a minute a day

Women used to have to pick. Dr. Michelle created the third option — and it's time you met it.

Skincare for down there

Meet GLOW Below — the first serum made for the vaginal and vulvar tissues.

You take care of the skin on your face every day. The intimate area needs the same daily care for moisture, elasticity, pH balance and overall health. GLOW Below puts a clinically effective, low dose of bioidentical hormone exactly where it was lost — wrapped in the botanicals your skin needs to feel better today. Instant comfort on the surface. Real restoration underneath. Why be dry when you can GLOW Below?

Placeholder: current 60-second product clip. Replace with the new ~10-minute video (see scripts/glow-below-video-script-v2.md) and her on-camera poster frame.

GLOW Below with Estrogen, 50 ml
Your morning moisturizer

GLOW Below with Estrogen

Hydrates and repairs delicate vaginal tissue with collagen- and elastin-building estrogen. Helps prevent urinary tract infections and urinary incontinence. Feel more comfortable and confident with this restorative, age-rewinding serum.

100 mcg bioidentical estriol + estradiol per pump
GLOW Below with DHEA, 50 ml
Your night cream

GLOW Below with DHEA

Vaginal DHEA acts on the nerves inside the vaginal wall to heighten sensation, so intimacy isn't just comfortable again — it's enjoyable. The same hydrating, soothing base, in an estrogen-free formulation.

5 mg bioidentical DHEA per pump

Can't decide? Most women start with Estrogen. Many end up using both — Estrogen in the morning, DHEA at night — 24/7 care, the way you'd treat the skin on your face. That's what Dr. Michelle does.

Choose My GLOW BelowEach 50 ml bottle is a full 3-month supply · 90-day money-back guarantee

In less than one minute per day

You can experience…

  • Quick relief from itching, burning, dryness and chafing
  • Boosted lubrication, skin elasticity and youthfulness
  • Increased blood flow and sensitivity for better sex
  • Fewer UTIs and yeast infections
  • Relief from urinary incontinence and leaks
  • Strengthened pelvic floor and tissue restoration
  • Revived natural vaginal texture, appearance and smell
  • Improved daily comfort and overall vulvar health

Because the underlying cause behind all of these symptoms is estrogen deficiency, GLOW Below works quickly and efficiently to provide long-lasting relief and stronger, healthier cells and tissue.

Vaginal rejuvenation in a bottle: balance, defense, empowering, comfort

Plant-powered ingredients infused with bioidentical hormones

Everything your private parts need. Nothing they don't.

No chemicals, additives, fillers, GMOs or preservatives. Certified organic ingredients, 100% plant-based, cruelty-free. Unlike most products on the market, GLOW Below is clean enough to eat.

Micronized Estriol + Estradiol USP100 mcg / pump

The hormone your tissue lost, absorbed locally to rebuild thickness, elasticity and natural moisture — without raising blood levels. (Estrogen formula.)

DHEA USP5 mg / pump

Converts inside the tissue itself to support sensation, blood flow and comfort. (DHEA formula.)

Hyaluronic AcidInstant relief

Holds up to 1,000× its weight in water — moisture the moment it touches skin.

Vitamin ESoothe + repair

Calms irritated, inflamed tissue and supports the skin barrier.

Shea Butter & CocoaComfort

Rich, non-sticky emollients for lasting softness. The “spa day” part.

Almond & Sunflower OilCarrier oils

Light plant oils that carry the actives into the skin without clogging or residue.

BeeswaxpH balanced

A gentle base that stays put, keeps pH balanced, and absorbs within about 20 minutes.

What's not in itNo junk

No parabens, phthalates, BPAs or endocrine-disrupting compounds. No gluten, corn, soy or dairy. Non-GMO. Never tested on animals.

Peak potency, uncompromised purity

We exceed industry standards across the board.

Made in the USA

Crafted in a state-of-the-art, FDA-registered, Kosher-certified US facility with precise quality documentation through the entire manufacturing process. Every batch goes through quality assurance testing that exceeds federal regulations.

Pharmaceutical grade, triple tested

Individual ingredients are tested for potency and purity, the final blend is tested again, and third-party testing verifies potency, purity and efficacy. GMP/NSF certified. The bioidentical hormones are USP verified.

Cruelty-free, allergen-free

Non-GMO and never tested on animals — the only Leaping Bunny certified vaginal care product in the USA. Free from parabens, phthalates, BPAs and all endocrine disruptors. No gluten, corn, soy or dairy.

Female physician formulatedLeaping Bunny certifiedFDA-registered facilityKosherGMP / NSFNon-GMO3rd-party testedCertified organic ingredientsLegitScript verified
GLOW Below 50 ml full size and 15 ml travel size

How to use · under a minute a day

What to expect, week by week

No applicator needed. With a clean finger, gently apply one pump over the vulva, clitoris, labia, urethra and vaginal opening to the perineum. If desired, massage a little into the vaginal opening. It's pH balanced, safe externally and internally, and absorbs within about 20 minutes.

Day 1

Soothing on contact. The botanicals go to work immediately. You may feel a brief warming or tingling for 10–15 minutes — more common with severe irritation, and a sign the product is working.

Week 1–2

Comfort returns. After the first week, increase to 2 pumps if you like. Daily irritation eases; moisture starts coming back on its own.

Week 6–8

The tissue changes. This is where the hormone does its real work — elasticity, sensation and resilience rebuild. Stay consistent through day 60.

After 60

Maintenance. Most women settle at about 5 applications a week. One 50 ml bottle is a full 3-month supply. If you stop, you'll return to your baseline — so don't stop.

The question everyone asks

“But isn't estrogen dangerous?”

The fear you've heard comes from old headlines about high-dose oral hormones. Low-dose vaginal estrogen is a different thing entirely. It stays local to the tissue that lost it and does not raise blood or systemic levels — which makes GLOW Below an option even for women who cannot use oral or systemic hormone replacement.

That's why women who've been told they “can't take hormones” — including many with a breast cancer history — are routinely offered vaginal estrogen. The research Dr. Michelle points patients to:

JAMA Oncology · 2024McVicker et al. followed 49,237 women with a history of breast cancer for eight years and found no evidence of increased recurrence or mortality associated with vaginal estrogen use.
Women's Health Initiative investigators · 2018The researchers behind the original HRT headlines announced that vaginal estrogen was not associated with an increased risk of breast cancer, based on their long-running study of women's health.
North American Menopause SocietyRecognizes vaginal estrogen and DHEA as safe and effective for vaginal dryness, itching, burning, atrophy and painful sex. Supported by Cancer.org and A4M.
What that means for youNo hormone testing needed. No worry about “adding” estrogen to your body. Already on bioidentical HRT? GLOW Below won't affect your dose — low-dose vaginal hormones are a great complement to systemic replacement. If you have a specific medical history, check with your own doctor; we'll happily send them the research.

From women who were told to “just live with it”

4.89★★★★★
average from 391 verified reviews
on glownaturalwellness.com
Carmen Electra holding GLOW Below
★★★★★
“My new obsession! Love these products — and they're made by a female doctor that I trust.”
Carmen Electra
[Usage rights to confirm with Michelle before launch]
★★★★★
I started using GLOW Below not expecting much. Wow, was I surprised. It started working and within 2 weeks I had my moisture back.
RitaVerified buyer · “Does it actually work?”
★★★★★
32 years post-surgical menopause and I can't use traditional HRT. The bladder infections have stopped. I'm getting back on it — if you know what I mean.
Brenda S.“I was told I can't use hormones”
★★★★★
I know it sounds dramatic but I am glad I found this product, it has changed my life. I use the estrogen in the morning and the DHEA at night. It only takes a few seconds to get a huge benefit.
Lilian P.AM + PM routine
★★★★★
I wish I would've discovered this sooner! If you're going through perimenopause or menopause, this is a must have.
Irma N.Verified buyer
★★★★★
Immediate help, and by two months the improvement was significant. Finally something whose ingredients I actually recognize.
Kim R.“What's in it?”
★★★★★
Everything feels so much more normal with daily use. The chafing and dryness are gone.
Linda H.“Lovely”
★★★★★
Much better lubrication! Vaginal sensitivity… much better! The irritation is just gone.
Vel E.“Big Difference”
★★★★★
The DHEA version brought back desire toward my partner I thought was gone for good. And the moisture came with it.
Christine W.DHEA · “Is it just about dryness?”
★★★★★
I love the consistency of this serum and what it does for me down there.
Jodi D.Verified buyer
★★★★★
Only about a month in and I'm really impressed. It immediately started to make a difference — less dryness, more comfortable, not so irritated.
Mandy J.“How fast?”
★★★★★
This product works! Saw improvement after the first application and it gets better every day. Will definitely reorder.
Jackie B.Reordered
★★★★★
My tissue feels healthier and sex is better too!
Kristen P.Verified buyer
I'm Ready — Choose My GLOW BelowIndividual results vary. Reviews from verified purchasers on glownaturalwellness.com.

Is this for you?

Let's be honest about who GLOW Below is for.

This is for you if…

  • You're in perimenopause, menopause, or years past it, and “down there” hasn't felt like itself in a while
  • You've tried lubes, coconut oil, or a “feminine moisturizer” and got 20 minutes of relief, then nothing
  • You're getting UTIs, leaks, or irritation you never used to get
  • You've been told you can't use hormones — or you'd rather skip the pharmacy tube full of petrochemicals
  • You're post-chemo, postpartum, or breastfeeding and dryness snuck up on you
  • You want intimacy back on the table without dreading it
  • You'd rather solve this privately, at home, in under a minute a day

It's not for you if…

  • You're looking for a one-night lubricant. GLOW Below is a daily routine, not a quick fix.
  • You expect it to work in a week and quit. The tissue rebuilds over 60 days — give it the full protocol.
  • You're pregnant, or have a medical condition your doctor has asked you to discuss first. Please do that — we'll wait.

Try GLOW Below

Choose your formula. Choose your supply.

Every package includes both formulas — Estrogen for the morning, DHEA for the night. Each 50 ml bottle is a full 3-month supply, and every order is covered by our 90-day money-back guarantee.

Step 1 · Choose your formula

Estrogen in the morning, DHEA at night. Every package includes both formulas — 24/7 care, the way Dr. Michelle uses it herself.

Step 2 · Choose your supply

Best value ×2 6-Month Supply4 × 50 ml · two of each formula · the full protocol + maintenance, never run out $396$2.20 / day
Most popular 3-Month Supply2 × 50 ml · one of each formula · completes the 60-day protocol + a month of maintenance $198$2.20 / day
1-Month Trial2 × 15 ml · one of each formula · try the routine before the full protocol $79.96$2.67 / day
3-Month Supply · AM + PM Pair2 × 50 ml · one-time purchase
$198
Add to Cart — $198
90-day money-backShips in 1–2 business daysDiscreet packaging
Secure checkout·Visa · Mastercard · Amex · PayPal · Shop Pay
RISK-FREE 90 DAY GUARANTEE FULL MONEY BACK

Zero risk

We are so confident you'll love the way GLOW Below makes you feel…

…that we're offering a completely risk-free, full 90-day money-back guarantee. Use it for the full protocol. If you're not more comfortable, more confident, and more yourself than you were before, email us and we'll refund every penny. No forms, no interrogation.

Why we can offer this: 391 women have reviewed GLOW Below at 4.89 out of 5. We're not worried. — Dr. Michelle

Questions women ask before ordering

Straight answers.

Is vaginal estrogen safe? What about breast cancer?

It's the question Dr. Michelle hears most, and it deserves a direct answer: yes. Low-dose vaginal estrogen like GLOW Below stays local and does not raise blood levels of estrogen, so it doesn't carry the risks associated with traditional HRT. Many studies since the WHI, reviewing women using only low-dose vaginal estrogen, found no increased risk of cancer or cardiovascular events — and it's supported by Cancer.org, the North American Menopause Society and A4M. If you have a personal history, talk to your doctor, or consider the DHEA version. Either way, the 90-day guarantee has you covered.

Which should I choose — Estrogen or DHEA?

Both are great choices for any symptom of GSM: dryness, itching, burning, pain with intercourse, chronic UTIs or yeast infections, loss of sensitivity, incontinence. Estrogen is slightly better at improving skin thickness, reversing atrophy and preventing UTIs. DHEA is slightly better at improving sexual function, sensitivity and sensation. Use them in combination by rotating days, or Estrogen in the morning and DHEA at night.

How much do I use, and how will I know it's working?

Begin with 1 pump daily. After the first week you can increase to 2 pumps. Use GLOW Below for 60 days at 1–2 pumps daily — most women see improvement in 6–8 weeks, many much sooner. After 60 days you can go up to 4 pumps (2 AM, 2 PM) if needed; twice-a-day users do best pairing Estrogen with DHEA. Then drop to maintenance, typically 5 times a week.

Where exactly do I put it?

Apply it to your vulvar area from the mons pubis, over the clitoris, all along the labia, over the urethra and the vaginal opening to the perineum, and gently massage into the labia minora and majora. No applicator is needed — the ingredients make their way into the vaginal canal and urethra. Women with more severe dryness can insert a little with a clean fingertip. Keep out of reach of children and pets, and avoid sharing hand towels.

What if it tingles or feels warm?

A warming or tingling sensation for 10–15 minutes at first is common in women with more severe irritation — it's a sign the product is working and subsides as tissue repairs. If it lasts longer than 20 minutes or is uncomfortable, pause for 72 hours, then restart at 1 pump; if it recurs, alternate GLOW Below with a natural moisturizer like coconut or olive oil.

Can I use it before intimacy? Is it safe for my partner?

Yes and yes. Many women apply it before intercourse and find it increases their ability to achieve orgasm. It is not harmful to your partner in any way — Estrogen is fully absorbed within 20 minutes and won't transfer after that; DHEA can be used immediately before, and the enhanced sensation is a pleasant surprise. GLOW Below contains natural emollients, so check your condom packaging for oil-based warnings.

Do I need to test my hormone levels first?

No, not at all. GLOW Below is not intended to increase serum levels of estradiol, estriol or DHEA; the low dose is absorbed locally. If you're interested in restoring your systemic hormones for perimenopause or menopause, ask us about Clean Hormones.

I already take bioidentical hormones. Should I stop while using GLOW Below?

No. The hormones in GLOW Below are absorbed locally and won't impact your systemic dose. Low-dose vaginal hormones are a great complement to systemic replacement.

I've tried “vaginal moisturizers” before and they did nothing. Why is this different?

Because those products only add moisture on the surface. GLOW Below replaces the hormone the tissue is missing, so the tissue itself rebuilds — collagen, elastin, pH and blood flow. That's the difference between a band-aid and a repair.

Which package should I start with?

The AM + PM 3-month pair. It covers the full 60-day rebuild plus a month of maintenance, and it's the package most women reorder. If you already know this is a long-term routine — and for most women it is — the 6-month supply means you never run out. The 1-month trial is there if you'd rather meet the minis first.

What if it doesn't work for me?

Then you get your money back. Use it for 90 days; if you're not happy, email us for a full refund. We'd rather you try it with zero risk than keep suffering in silence. We also ship internationally — contact support@glownaturalwellness.com for help.

What happens next

Three steps to feeling like yourself again

Choose My GLOW BelowAM + PM 3-month supply $198 · 90-day money-back guarantee

P.S. You've got two paths from here. You can close this page, buy another tube of something at the drugstore, and be right back here in a year — a little drier, a little more resigned. Or you can put one pump on tonight, from the privacy of your own bathroom, on your own terms, with nothing to lose but the problem.

Dryness doesn't run its course. It gets worse — and the longer you wait, the longer the rebuild takes. Take the first step tonight. If it isn't everything I've described, it costs you nothing.

Virtual hugs,
Dr. Michelle