v3.1 · 2026-09-28
What changed in this version
Sales pages
- Contrast and readability raised; no small light-gray text
- New explanatory graphics
- Claims softened to the level of the live site
- Proof moved earlier
- Buy-box copy fixes
- Add to Cart now goes to the matching upsell
- Video poster on Clean Hormones
- Coaching checkbox moved to checkout
Upsell, downsell and thank-you pages
- Downsells are now pop-ups on their upsell (the old links still open them)
- Receipt-style offer cards: what she already bought, per-bottle price, today’s total
- Run-out timelines on every first upsell; diagrams and Dr. Michelle’s photo on the second upsells
- 4-step order stepper and an order-confirmed strip
- Clean Hormones month two: prepaid, next charge moves to month three (D1)
- Trio + GLOW Below buyers skip the GLOW Below upsell (D2)
- Supply math matches the sales page (one 50 ml bottle = 3 months)
- No urgency or superlative price lines, and no invented quotes
- Thank-you pages show a simulated box from your click path, and the intake step
- Review strip and “no payment is taken” on every page
Funnel at a glance
GLOW Below funnel
Sales pageGLOW Below: problem-first, video at revealPairs $79.96 · $198 · $396retail, unchangedCheckoutNot built: Shopify checkoutbump: missing-formula mini $29skipped by request
Upsell 1 splits on what they bought
Bought the trial pair
Upsell 1Full 3-month pair$99retail $198Bought the 3-month pair
Upsell 1Second pair$129retail $198Bought the 6-month supply
Upsell 1Second six months, a full year$249retail $396everyone
Upsell 2Clean Hormones Derm Trio, month one$147then $147/mo · regular priceThank-youHow to apply · 90-day map · intake step if she added Clean HormonesClean Hormones funnel
Sales pageClean Hormones: post-webinar, video top$147/mo · $226.98/moretail, unchangedCheckoutNot built: Shopify checkoutbump: coaching $1 then $40/moskipped by request
Upsell 1 mirrors what they bought
Bought the Derm Trio
Upsell 1Month two of the Derm Trio (prepaid)$127regular $147 · next charge moves to month 3then upsell 2
Upsell 2GLOW Below AM + PM: 3-month or 1-month$129 / $59retail $198 / $79.96Bought Trio + GLOW Below
Upsell 1Month two of the bundle (prepaid)$197regular $226.98 · next charge moves to month 3she already owns GLOW Below: straight to thank-you (D2)
everyone
Thank-youIntake form first · book consultEvery page (18)
2 sales pages and 16 post-purchase pages. The 6 downsells are pop-ups: “Open as pop-up” shows them on their upsell, “Direct route” is the same pop-up at its own link. Downloads are the page HTML only; images and fonts load from this review site.
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GLOW Below · Pop-up 1 · trial buyersSame pair, lower price$79 - 4
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GLOW Below · Pop-up 1 · 3-month buyersSame pair, lower price$99 - 6
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GLOW Below · Pop-up 1 · 6-month buyersSame four bottles, lower price$199 - 8
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GLOW Below · Pop-up 2 · everyoneDerm Trio, first month lower$97, then $147/mo - 10
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Clean Hormones · Pop-up 1 · Trio buyersMonth two, lower price$97 - 14
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Clean Hormones · Pop-up 1 · Trio + GLOW buyersMonth two, lower price$167 - 16
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Clean Hormones · Pop-up 2 · Trio buyersSame options, lower price$99 / $49 - 18
Phone and desktop preview
Pick a page and a width, then tap “Load preview”.
How to review
- Tap “Start the GLOW funnel”. On the sales page, choose a package: the button takes you to the upsell for that package.
- On each upsell, try both buttons. “No thanks” opens the downsell pop-up; the × or Escape closes it without declining.
- At the thank-you page, check “What’s in your box”: it lists what you clicked on the way.
- Repeat with the Clean Hormones funnel, once as a Derm Trio buyer and once as a Trio + GLOW Below buyer.
- Leave comments with the feedback bar at the top of each page, then tick the confirm list below.
Decisions for you
D1 · Clean Hormones upsell 1
What happens to her subscription when she adds month two?
- A. Month two is prepaid; her next charge moves to month three Recommended In this build“Nothing is billed twice. Your next $147 charge simply moves to month three.”
- B. Extra stock; the subscription carries on unchanged“Your subscription continues as normal. This is one extra month on the shelf at $127.”
D2 · Trio + GLOW Below buyers
What comes after upsell 1 for someone who already bought GLOW Below?
- A. Straight to the thank-you page Recommended In this buildAccept and decline both go to the Clean Hormones thank-you page.
- B. A second upsell written for herSame $129 / $59 (pop-up $99 / $49) prices, pitching the 50 ml pair to someone who has the 15 ml minis.
D3 · Downsell format at launch
Pop-up or separate page on Shopify?
- A. Pop-up on the upsell page Recommended In this buildOur house standard; one decision, same package, lower price.
- B. Separate downsell pagesIf the Shopify post-purchase app can’t show a custom pop-up. The direct links already exist, so nothing is lost.
D4 · Subscribe & Save buyers
Should a 3-month Subscribe & Save buyer see the second-pair upsell?
- A. Skip it; go straight to upsell 2 RecommendedHer next pair already ships on schedule.
- B. Show it and push her next scheduled pair back three monthsNeeds the subscription app to support moving a shipment.
- C. Show it as isExtra stock; her schedule is unchanged. Tell us what happens to the $178.20 shipment.
D5 · Clean Hormones downsell 2
Keep the two-option pop-up?
- A. Keep it: two compact rows, each with its own button Recommended In this buildThe pair at $99 or the minis at $49.
- B. Drop itA “no” on upsell 2 goes straight to the thank-you page.
Please confirm before launch
1. Every post-purchase price (16)
| Funnel | Page | Offer | Price | Compared with | She saves | Per bottle / note |
|---|---|---|---|---|---|---|
| GLOW Below | Upsell 1 · trial buyers | 3-month pair (2 × 50 ml) | $99 | retail $198 | $99 (50%) | $49.50 |
| GLOW Below | Pop-up 1 · trial buyers | Same pair | $79 | retail $198 | $119 | $39.50 |
| GLOW Below | Upsell 1 · 3-month buyers | Second pair (2 × 50 ml) | $129 | retail $198 | $69 | $64.50 |
| GLOW Below | Pop-up 1 · 3-month buyers | Same pair | $99 | retail $198 | $99 (50%) | $49.50 |
| GLOW Below | Upsell 1 · 6-month buyers | Second 6 months (4 × 50 ml) | $249 | retail $396 | $147 | $62.25 |
| GLOW Below | Pop-up 1 · 6-month buyers | Same 4 bottles | $199 | retail $396 | $197 (about half) | $49.75 |
| GLOW Below | Upsell 2 · everyone | Derm Trio, month one | $147 | regular $147/mo | none (regular price) | then $147/mo |
| GLOW Below | Pop-up 2 · everyone | Derm Trio, month one | $97 | regular $147 | $50 | then $147/mo |
| Clean Hormones | Upsell 1 · Trio buyers | Month two (prepaid) | $127 | regular $147 | $20 | next charge month 3 |
| Clean Hormones | Pop-up 1 · Trio buyers | Month two (prepaid) | $97 | regular $147 | $50 | next charge month 3 |
| Clean Hormones | Upsell 1 · Trio + GLOW buyers | Month two (prepaid) | $197 | regular $226.98 | $29.98 | next charge month 3 |
| Clean Hormones | Pop-up 1 · Trio + GLOW buyers | Month two (prepaid) | $167 | regular $226.98 | $59.98 | next charge month 3 |
| Clean Hormones | Upsell 2 · option A | GLOW Below 3-month pair | $129 | retail $198 | $69 | $64.50 |
| Clean Hormones | Upsell 2 · option B | GLOW Below 1-month minis | $59 | retail $79.96 | $20.96 | $29.50 |
| Clean Hormones | Pop-up 2 · option A | GLOW Below 3-month pair | $99 | retail $198 | $99 (50%) | $49.50 |
| Clean Hormones | Pop-up 2 · option B | GLOW Below 1-month minis | $49 | retail $79.96 | $30.96 | $24.50 |
- Trial pair retail is $79.96, but 2 × $39.99 = $79.98 (the $226.98 bundle uses $79.98). Which is right?
- Every add-on ships in the same box, with free shipping.
2. Dr. Michelle’s words
- Signed lines from her own line bank: “Your diagnosis is not your destiny.” (GLOW upsell 2) and “Why be dry when you can GLOW Below?” (Clean Hormones upsell 2).
- Sign-off “Virtual hugs, Dr. Michelle” with her photo: both upsell 2 letters and both thank-you pages.
- Both upsell 2 pages are letters in her first person (“A note from Dr. Michelle”). She should read and approve them.
- Short italic pull-lines we wrote (no quotation marks, not attributed):
- GLOW u1-trial: Dryness doesn't run its course. It gets worse. Give the tissue the whole protocol.
- GLOW u1-3mo: Consistency is the whole protocol. The gap is what undoes it.
- GLOW u1-6mo: Estrogen in the morning, DHEA at night, and never a week without. That's the whole routine.
- CH u1-trio: Month two is where your protocol gets adjusted. Keep it on the shelf, not on a reorder list.
- CH u1-bundle: Whole-body hormones reach the tissue down there last. Don't let the serum be the thing that runs out first.
3. Claims kept
- Bladder and UTI wording: “bladder and UTI support” and “the third UTI this year” (Clean Hormones upsell 2), “more bladder comfort” (GLOW thank-you), Brenda’s review (“bladder infections have stopped”).
- “Only about four percent of women ever get real help” for GSM.
- “391 women have reviewed GLOW Below at 4.89 out of 5.”
- “Seven to ten providers” and “more than seven years” (median, largest U.S. menopause study).
- JAMA Oncology 2024, 49,237 women with a breast-cancer history, no increase in recurrence or mortality.
- “Confirmed” order wording on the upsells: true only if the upsell is shown after the charge clears.
4. Checkout, links and contacts
- One-click claims (“Secure one-click add”, “No re-entering card details”): true only once the Shopify post-purchase integration is live.
- Intake form URL for both thank-you pages (now [PLACEHOLDER: intake URL]).
- Checkout URLs for every buy button on both sales pages.
- Support email: support@glownaturalwellness.com.
- Subscribe & Save handling for 3-month buyers (decision D4).
- Coaching order bump at checkout: $1 first month, then $40/mo.
- Carmen Electra quote: usage rights (sales page).
- Clean Hormones reviews: the DRAFT placeholders on the sales page and on GLOW upsell 2 need real, verified reviews.
Changes from the live site
- Sales pages: rebuilt from the live pages with the same retail prices. Claims are held to what the live site already says; the few we kept are on the confirm list above.
- Upsell, downsell and thank-you pages: new pages written for this funnel, at the proposed post-purchase prices (pending your approval).
- Removed from the post-purchase pages: urgency and superlative price lines, quotes attributed to Dr. Michelle that she hasn’t said, and a struck-through price on the regular-priced Clean Hormones offer.
Quality score
Independent review on 2026-09-28, before this version: 6.0 / 10 for the first-upsell pages and 6.0 / 10 for the second-upsell pages, below our 8.5 pass mark. This version addresses every finding in that review. A fresh score follows the re-review.
Launch to-do list
- Set up the Shopify post-purchase app (one-click upsells and the downsell pop-ups, or separate pages per D3).
- Wire the intake form URL into both thank-you pages.
- Connect every sales-page buy button to its Shopify checkout.
- Add tracking: page views, upsell accepts and declines, purchases.
- Replace the draft Clean Hormones reviews and the placeholder videos.
- Link the footer’s Privacy, Terms, Refund Policy and Contact.
- Check receipt emails match the pages (intake link, shipping times).
- Remove the review strip, the “no payment is taken” lines and the feedback bar.
One master HTML file
Skipped for this round: each sales page carries about 1–2 MB of embedded images, so a single file with all 18 pages would be too heavy to open comfortably. Use the page cards above to open or download any page.